Meet Esmeralda

With over a decade of experience in management, technology, and marketing, Esmeralda brings a wealth of knowledge and expertise that enhances our operations and elevates our client services. Fluent in both English and Spanish, she boosts inbound marketing efforts, increasing lead generation and conversion rates. Her expertise in Google Ads and Meta Business improves campaign ROI and online visibility, translating into better exposure and opportunities for our clients.

In her role at Forward Real Estate, Esmeralda oversees the optimization of our operational workflows and grow marketing initiatives. Her proficiency in office software technology and workflow automation allows her to streamline processes, improving productivity and service delivery. 

Before joining Forward Real Estate, Esme served as the Studio Manager at McAllen Ballet Incubator, where she led marketing initiatives, boosted enrollment, and improved parent and student engagement. As the Marketing Coordinator at McAllen Data Center, she optimized advertisement budgets and designed analytical dashboards, leading to significant improvements in campaign efficiency and lead generation. Her freelance work as a Digital Marketing Specialist saw her developing strategies that increased client digital visibility by 40%, managing advertising budgets, and leading insightful campaign reporting meetings.

In addition to her professional achievements, Esmeralda has demonstrated exceptional leadership as an active board member of the South Texas Ballet Foundation and has been honored with the 2021 McAllen Innovation Grant for her innovative contributions.

At Forward Real Estate, Esmeralda is dedicated to ensuring that our clients receive the highest level of service. Her comprehensive background in management, technology, and growth marketing, combined with her customer-centric approach, makes her an invaluable asset to our team.